Stage 1: Get To Know Your Target Audience By Mingling & Desiring Their Good
“Now the tax collectors and sinners were all gathering around to hear Jesus. But the Pharisees and the teachers of the law muttered, “This man welcomes sinners and eats with them.” (Luke 15: 1, 2 NIV)
Be a part of the community where your target audience hangs out, join the groups and forums where they are asking questions online.
In this course, you will learn how to Get to know Your Target Customers….
We show you how to research and do a needs assessment or survey to identify the needs of potential customers with the aim of getting to know your audience… What are their problems…and what practical solutions are they looking for that you can provide.
Desired their good – Your Brand Should Always Be Others Centered As You Develop A Lead Generation Strategy.
“Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others. In your relationships with one another, have the same mindset as Christ Jesus:” (Phil. 2: 3-5. NIV)
Always try to help and make every effort to be courteous and kind. Start answering questions that your target audience is asking in the communities, industries, and groups where they frequent online, in forums, blogs, on social media, etc, frequent yourself in these communities, be known.
- Answer the difficult questions
- Wish the best for them